Ferrari listed the Roma at approximately €222,000 at European launch in 2020. By 2022, pre-owned examples were selling above that figure at authorised dealers. By 2023, the secondary market had partially corrected. This three-year arc tells you almost everything relevant about the Roma as a financial instrument — which is to say, the relevant question is not whether it appreciates, but under what conditions, over what timeline, and in whose hands.
The Car Ferrari Positioned as Entry-Level
The designation “entry-level Ferrari” requires immediate qualification. The Roma is a front-engined 2+ grand tourer powered by a 3.9-litre twin-turbocharged V8 producing 620 horsepower in its current specification. It reaches 100km/h in 3.4 seconds and has a claimed top speed of 320km/h. The “entry-level” classification exists only in the context of Ferrari’s own portfolio, where it sits below the SF90 Stradale and the 812 Competizione in both price and technological complexity.
That positioning matters for investment analysis. Ferrari’s most appreciated modern cars — the LaFerrari, the Enzo, the F40 — share a common characteristic: they represent peak technical achievement at their moment of production. The Roma does not attempt that. It is explicitly positioned as an elegant, accessible (by Ferrari standards) grand tourer with a lineage that Ferrari’s marketing department traces to the 250 GT Lusso era. Whether that lineage translates to collector demand is a separate question from whether the car is excellent, which it demonstrably is.
Production Numbers and the Scarcity Calculus
Ferrari does not publish production figures by model, which is both deliberate policy and useful context. The company manages production against demand carefully enough that waiting lists for new models have historically created immediate secondary market premiums. The Roma, however, was available in sufficient volume — industry estimates suggest annual production in the 2,500–3,000 unit range globally — that the scarcity premium applying to genuinely limited models does not apply here.
Compare this to the Ferrari Monza SP1 and SP2, limited to 499 units combined, which appreciated approximately 40% above list price within eighteen months of delivery and have continued to strengthen. Or the 812 Superfast Aperta, limited to 599 examples, which has never traded below list price in the secondary market. Volume and scarcity are not the same thing, and the Roma’s production scale places it firmly in the former category.
This does not mean depreciation is inevitable. Modern Ferraris across the board have shown considerably more value resilience than equivalent luxury sports cars from competing manufacturers. A 2020 Lamborghini Huracán or Aston Martin DB11 purchased new has depreciated more steeply than a comparable Roma, simply because the Ferrari clientele is more patient, more likely to comply with restrictions on early resale, and more likely to be purchasing within an existing Ferrari relationship rather than as a first acquisition.
The Clienti Ferrari Factor
Ferrari’s commercial relationship with its buyers is one of the most thoroughly managed in the automotive industry. Long-standing clients with established purchase histories receive priority allocation for limited editions and special series cars. New buyers — regardless of financial capacity — typically begin with more accessible models before being considered for limited production vehicles.
The Roma, as one of Ferrari’s more accessible current offerings, serves a dual function: it is both a desirable car in its own right and an entry point into the clienti ecosystem. Buyers who comply with Ferrari’s requested holding periods (typically twelve months minimum, though not contractually enforced), maintain good standing with their regional dealer, and demonstrate the kind of enthusiasm Ferrari values are positioning themselves for priority on future limited editions that genuinely do appreciate.
Viewed through this lens, the Roma’s investment case is indirect. The car itself may modestly depreciate over a ten-year horizon before finding a stable collector floor — as virtually all non-limited Ferrari models eventually do. The 308 GTB, the 348, the 456 GT: all depreciated in their first decade before recovering to multiples of their original price as collector appreciation set in. But the more immediate financial benefit for Roma buyers may be the allocation access their purchase history enables.
Depreciation Curves: What the Data Actually Shows
Used Roma pricing in European and US markets showed the following broad pattern in the 2020–2025 period. Cars delivered in 2020 and 2021, during the peak of pandemic-era luxury asset inflation, showed positive secondary market values within the first eighteen months. By mid-2023, as luxury car premiums across the board normalised and interest rates rose, Roma values settled approximately 8–12% below new list prices for lightly used examples. By 2025, the curve had stabilised, with three-year-old cars trading at roughly 15–18% below original list — a figure that compares favourably with German sports car competitors in the same price bracket.
The specification variable matters significantly. Roma examples in Grigio Ingrid, Rosso Portofino, or the rarer non-catalogue colours commissioned through Tailor Made — Ferrari’s bespoke personalisation programme — have shown consistently stronger residual values than standard-specification cars in common colours. A Tailor Made Roma with unusual exterior colour, unique interior leather combination, and documented commissioner history commands 10–15% premium over an equivalent standard car at resale.
Carbon fibre package fitment, the Daytona-style bucket seats, and the Blu Tour de France exterior option have all demonstrated strong residual performance in the secondary market. For buyers considering the Roma as any kind of asset, specification choices at the point of order carry real financial consequences.
The Special Series Question
Ferrari has established a pattern of releasing special series variants of core models near the end of production cycles. The 488 Pista followed the 488 GTB. The F8 Tributo preceded the F8 Spider. Anticipation of a Roma special series — potentially a Roma Spider variant, which arrived in 2023, plus any higher-performance track variant — affects standard Roma values in ways that are largely predictable.
The Roma Spider did not materially harm standard Roma coupe values upon arrival; Ferrari’s clientele largely self-selects between open and closed body preferences. A theoretical Roma Pista or track-focused derivative would have more complex effects, potentially depressing standard Roma values while creating its own waiting list premium. Investors tracking this space should monitor Ferrari’s product announcements carefully in the 2026–2028 window.
The Realistic Verdict
The Ferrari Roma is not, in isolation, a strong investment proposition compared to a limited-edition Ferrari allocated to established clients. It is a high-volume Ferrari that depreciates modestly, holds value better than its direct competitors, and serves primarily as a consumption good of the highest order.
For the buyer whose primary interest is driving a genuinely spectacular grand tourer — fast, beautiful, and carrying one of the most recognised brand identities in luxury goods — the Roma is close to irreplaceable at its price point. For the buyer whose primary interest is capital preservation or growth, the same budget applied to a Ferrari 812 Superfast in a rare specification, or patience for a future limited edition allocation, would likely outperform.
The distinction between a good car and a good investment is not always the same distinction. In the Roma’s case, the car wins emphatically; the investment case is more qualified.
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